Resume
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Professional Experience
| 2001–Present | University of California |
Berkeley, CA |
Social Media Director
- Responsible for launching and managing an online community for the more than 525,000 alums of U.C. Berkeley and trustees of the U.C. Berkeley Foundation.
- Provide strategic and tactical direction for UC Berkeley's social media presence to alums.
- Lead development of enhancements and new modules, including preparing websites for mobile browsing, directory, and email broadcast tools.
- Designing and managing social architecture of community, including producing live events online and managing community discussions.
- Served as project manager of the data synchronization between the databases operated by the campus and by the vendor.
- Managing project involving 16 partners across the campus.
- Managing vendor relations.
- Developing and using metrics for measuring activity in the community.
- Making presentations to conferences.
| 2000–2001 | Metrius|KPMG Consulting | San Francisco, CA |
Content Manager
- Client work included: developing web portals; creating strategy for globalization web project; unifying online support interfaces; establishing intranet governance models; writing online guides for small business owners; developing entry pages to online marketplaces; creating web team staffing recommendations; and writing user scenarios.
- Made presentations to Fortune 100 clients, including conducting editorial and voice discovery sessions.
- Provided content assessment and strategy to clients. Wrote and edited interface copy. Wrote and edited voice and style guides for clients.
- Participated in business development discussions with clients, including providing creative pitches, editing proposals, and writing marketing collateral.
- Managed content team, schedules, and content budget.
| 1999–2000 | Decide.com | San Jose, CA |
Editorial Manager
- Responsible for developing ecommerce and editorial content, including original articles and features, for telecommunications commerce site. Managed review process for more than 30 phones.
- Wrote email newsletters.
- Content lead and information architect for the launch of the site
- Developed production process for the completely dynamic site using Broadvision as the content management system.
- Collaborated with art team on page design and functionality. Worked as art director during photo shoots.
- Responsible for licensing of third-party content
- Managed content team and contractors.
| 1996–1999 | Metro States Media | San Jose, CA |
Web Producer
- Responsible for the content, design, usability, and marketing of Nurseweek|Healthweek (www.nurseweek.com).
- Worked as project manager on projects, such as implementing online education courses and email job alerts.
- Responsible for planning and executing strategic goals, including developing revenue streams.
- Developed partnerships with other sites.
- Finalist for 1996 Maggie Award for Best Web Site.
| 1991–1996 | Metro States Media | San Jose, CA |
Senior Editor
- Wrote, edited, and assigned feature and news stories
- Conducted interviews with notable personalities, including Tipper Gore, C. Everett Koop, and Donna Shalala.
- Finalist for 1996 Maggie Award.
| 1991 | Parenting magazine | San Francisco, CA |
Researcher
- Fact-checked and proofread copy.
- Researched story ideas.
| 1986–1989 | Health magazine | Sausalito, CA |
Editorial Assistant
- Edited copy, chose artwork, and proofread copy.
- Established advertising trade with National Public Radio.
- Organized Gallup polls on medical ethics and on the American family diet.
- Researched story ideas using Nexis.
| 1986 | Whole Earth Catalog | Sausalito, CA |
Editorial Assistant
- Fact-checked and proofread copy.
| 1984 | Mother Jones magazine | San Francisco, CA |
Editorial Researcher
- Fact-checked and proofread copy.
- Researched story ideas.
Education
- Emerson College
Boston, MA
Bachelor of Science in Mass Communications - Bowling Green State University
Bowling Green, OH
Course work in journalism and visual communications technology
Software Expertise
- Macromedia Dreamweaver
- Adobe Photoshop
- WebTrends Log Analysis
- Adobe Acrobat
- Ad Bureau Ad Management
- Filemaker Pro
- Macromedia Fireworks
- Microsoft Office Suite
